On the 17th October 2009 Scheherazade Foundation organized a telethon together with National Authority for Child Protection and Realitatea TV. Total funds raised through this gala was 70.000 Euro, which will be used to renovate Pinocchio placement Center in sector 1 of Bucharest, which provides care to 50 children from the street, from the families where they were abused, abandoned, orphaned as well as refugees.
For three hours, politicians, doctors, artists, sports men and various public figures answered hundreds of calls. The participants were impressed by the high number of calls from ordinary people who called to donate for the children in difficulty.
By the end of the show total funds raised were 70 000 Euro from sponsors : Fundatia Vodafone, Enel, Autoitalia, Carrefour and Baneasa Shopping Center, most of the funds were raised by phone calls during the show which was sponsored by Romtelecom and also by 2 euro sms on Vodafone, Orange and Cosmote.
